At Columbus Yachts we regard customer involvement as central to the design process, so that our bespoke yachts meet exactly their owners’ needs and wishes. We perceive customisation as a winning strategy that allows clients to take part in the design process and transfer their requirements and desires into the specification of their truly exclusive yachts.
This process changes the functionality and distinctiveness of the yacht, increasing its personal relevance to the owner actively involved in its creation together with the Shipyard and its whole development team.
The final result is no longer just the fruit of the Shipyard and designer’s interpretation of the owner’s transferred needs, but the development of a unique co-creation experience.
Most of all, such iper-customisation provides a way for the client to build a strong bond with his yacht, rather than just ‘adopting’ it, and a unique opportunity to share a one-of-a-kind experience with Columbus shipyard during the entire building process.